Pills of Design Thinking
The concept of Design Thinking
The Design Thinking Process | powered by Sprouts
Models of the Design Thinking process
IDEO is an american design company established in the 90's, early leader in the practice of design thinking and especially known for its human-centered, interdisciplinary approach. It is a community made up of designers, entrepreneurs, engineers, teachers and researchers. The company created one of the most popular model of design thinking in 2001, called the "3 I's" (Inspiration, Ideation, and Implementation).
What is Design thinking?
💡Design thinking is about skills that everyone has but that are often overlooked by traditional problem-solving methods. Not only is there an emphasis on developing products and services that are based on the individual human, but the process itself is intensely human.
The brief is a traditional beginning point for the inspiration phase. The brief consists of establishing a set of mental limits that can provide the project team with a workable framework to begin with, a unit of measure to compare progress, and ultimately, a list of the many goals to be met (such as sales prices, available technologies and market segments).
Ideation is the second phase of the design thinking process. The team goes through a synthesis process after being in the field of observation and performing design research, where everything they saw and heard is summarized into insights that can lead to solutions or chances for change. Multiple possibilities generate choices and varied perspectives on human behavior, which is facilitated by this strategy. Alternative concepts for new product offerings or options for generating interactive experiences could be included.
Furthermore, comparing and contrasting distinct concepts raises the possibility that the outcomes will be more evident and convincing. Linus Pauling, a scientist who has won two Nobel Prizes, said in a statement, "To have a good idea, you must first have many ideas." True new ideas question the current quo and stand out from the crowd, i.e., they are "disruptive" in a creative sense. They offer a completely novel answer to an issue that people were previously unaware of.
Implementation is the third stage of design thinking, when the finest ideas developed during ideation are turned into a tangible plan of action. Prototyping is at the center of this arena, where ideas are turned into goods and services that are tested, iterated, and perfected. The design thinking method uses prototyping to discover the issues of unforeseen implementation and unintended repercussions in order to achieve more consistent long-term success.
In 2009, IDEO developed another design thinking approach as a toolbox for NGOs and companies working with underprivileged populations in developing nations in response to a request from the Bill and Melinda Gates Foundation. This paradigm is also built on three areas that IDEO's designers feel essential to a human-centered design process, and which are abbreviated as HCD: Hear, Create, and Deliver. The user is participating in a participatory design process that includes activities like building listening skills, workshops, and concept implementations.
On the HCD Connect website, the toolkit can be downloaded for free. The following is an explanation of the HCD technique included in the toolkit's introduction: "Human-Centered Design (HCD) will assist you in listening (hearing) component needs in new ways, developing (developing) innovative solutions to meet those requirements, and delivering (delivering) solutions that are financially sustainable."
The HCD model is made up of a series of design thinking methodologies arranged into three process spaces, all of which are demonstrated using real-life projects from underprivileged communities in Africa and India.
This phase's goal is to provide relevant and unique solutions that help team members and project subjects understand their requirements, desires, and dreams. Qualitative research approaches are used to do this, which foster deep empathy between the design team and the people for whom they are developing, as well as give inspiration for new ideas.
These qualitative methods can uncover deeply held demands, and they're especially valuable in the early stages of a project to test certain assumptions about the project's surroundings, especially if the designers don't already have a comprehensive understanding of the participants' replies, attitudes, and ideas.
A process of synthesis and interpretation is required to get from the study area to real-world solutions. This necessitates the selection of facts and the translation of present reality viewpoints into a collection of future possibilities. This is the most abstract portion of the process, where the design team transforms the concrete demands of individuals into high-level opinions and operational systems.
The team will shift into a mindset of developing hundreds of solutions, some of which will be made tangible soon, after outlining key opportunities. During this phase, solutions are developed only for the benefit of the consumer. Synthesis, ideation, prototype, and feedback are the four main tasks in the creative process.
After the team has come up with some appealing ideas, it's time to think about how to make them realistic and implementable. The Deliver phase is where the best ideas are put into action. Delivering solutions entails putting in place the resources and financial models necessary to ensure that the solution is executed properly and can be sustained over time. It is also necessary to develop a long-term learning and iteration strategy.